Consumer choice of branded agro-processed products in Kannur municipality of Kerala state

Consumer choice of branded agro-processed products in Kannur municipality of Kerala state

Authors

  • V. Prameela Department of Cooperative Management, College of Cooperation, Banking and Management, Kerala Agricultural University, Thrissur 680 656, Kerala.
  • A. Sakeer Husain Department of Cooperative Management, College of Cooperation, Banking and Management, Kerala Agricultural University, Thrissur 680 656, Kerala.

Keywords:

Consumer choice, Cooperatives, Product features, Purchase decision.

Abstract

A survey was conducted among 150 household consumers of Kannur municipality in northern Kerala to identify the factors influencing purchase decision/consumer choice of branded agro-processed products (BAPs) manufactured by private and cooperative sector organizations. Results reveal that product features (taste, freshness, and shelf life) and advertisement determine the consumer choice of BAPs such as sambar powder, meat masala, rasam powder, pickle, and jam. There was, however, no significant difference between the brands made by the cooperatives and private sector organizations in this regard.

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Published

11-01-2008

How to Cite

Prameela, V., & Husain, A. S. (2008). Consumer choice of branded agro-processed products in Kannur municipality of Kerala state. Journal of Tropical Agriculture, 45(1), 72–74. Retrieved from https://jtropag.kau.in/index.php/ojs2/article/view/180

Issue

Section

Short communications

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